Projects
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Creative Instructions
Everything Atlas needs to plan the edit. Nothing here renders — you approve the plan first.
1. What are we making
Project title
Product
Comforto Max
Comforto
Valenza
HF Stride
Flame
Wave
Market & language
US — English
AU — English
ES — Spanish
Target duration
Aspect & placement
16:9 — YouTube long form
9:16 — TikTok / Reels
1:1 — Meta feed
All three — auto reframe
2. Script
612 words · est. 4:04 at 150 wpm
Paste the strategist’s script. Blank lines separate beats.
By three in the afternoon your feet are done. Not injured. Just done. Most shoes solve this backwards. They add cushion on top of a foot that has been squeezed narrow all day. Watch what happens when toes get room to spread. The weight moves back through the heel, the arch does its own work, and the ache stops building. That is the whole idea behind Comforto Max. Wide toe box. Zero drop. A sole thin enough to feel the ground and thick enough to walk on concrete for nine hours.
Import from Google Doc
Split into beats
Check brand guardrails
3. Voice-over
Generate with AI voice
Upload recorded VO
No VO, captions only
Voice
HIKE US female — warm, unhurried
HIKE US male — flat, documentary
HIKE ES female — neutral LatAm
Pace
150 wpm — conversational
165 wpm — brisk
135 wpm — slow
Preview renders the first beat only, about $0.02.
Preview voice
4. Edit style
Cutting style
Documentary, long holds
UGC handheld
Fast-cut hook
Studio clean
Captions
Burned in — bold, lower third
Burned in — word-by-word pop
Sidecar .srt only
Music bed
HIKE ambient — licensed library
No music
Upload track
Reference ads Atlas should match for pacing
Comforto Oct hero · 3:52
Stride walk test · 4:06
Add reference
5. Footage Atlas may use
Library
HIKE Footwear — approved only
HIKE Footwear — all clips
HIKE Barefoot
Must include labels
Only clips with a signed talent release.
Excludes 206 UGC clips.
Allow generated B-roll when the library has no match.
Adds roughly $0.40 per shot and flags the clip for review.